A draw to win an RV has raised over $150,000 to the Dr. Douglas A. MacIntosh Cancer Clinic at Belleville General Hospital.
The Belleville General Hospital Foundation put together the campaign in partnership with Carl Cox RV.
Over 7,500 tickets were sold out of a possible 9,000 tickets.
“This was a real risk for us to be honest,” Executive Director of the Belleville General Hospital Foundation, Steve Cook tells media.
“My idea this year when I was budgeting and working with the finance committee and the board, we said look, can we squeeze three of these super draws into a year at four months each for the full 12 months? That’s the plan this year.”
Cook says the initial idea for the super draws was based out of “desperation” due to impacts from the COVID-19 pandemic.
“We had to pivot and evolve and we decided to strategize and pump a lot of our operational money in digitally,” Cook said.
“We brainstormed and met with other representatives across the province that do draws like this and said ‘Yeah, let’s do a business plan and let’s go for it.'”
Cook says the strategy helped establish new relationships that helped with creating more super draws.
Cook says they were hoping to replicate the success of previous super draws with this one.
“So again, a little bit nervous with the first one in the first four months thinking is that enough time or is there going to be a good uptake? Are we going to be able to repeat that success? As you’ve seen today, we’ve been able to mirror that and surpass it.”
There were tickets purchased from outside of the Quinte region including in Thunder Bay and Sault Ste. Marie.
The winner of the draw was Artur Rylski of Madoc.
He is taking home a Forest River Salem Cruise RV.
Cook says plans are already underway for the next super draw which will be called Car4Cancer.
More information about that draw is expected to come next week.
